Tuesday, 27 July 2010

Writers=Sales People

In today’s ultra competitive writer’s market, selling yourself is an important factor, like it or not. And I don’t.

Since Tango Man (now re-named Living in the Past) returned from critiquing under the New Writers Scheme,I’ve done the tweaks suggested, re-written the synopsis and have my query letter prepared, ready with a list of agents to approach. Unfortunately, my pen lost momentum when it came to the Biography. After the initial panic, I sat down and deliberated...and cogitated. For hours.

It’s easy enough to scribble a couple of lines that describe who you are but when it comes to showing why you’re someone to read, it’s a different matter altogether. And the trouble is, when it comes to self promotion, I’ve never been very good at that type of thing. Yes, I know, I can hear you all saying this is the girl who was in sales and sales training for most of her working life, and it’s true; I used to be able to sell the proverbial sand to Arabs but when I retired from my job in the Bank, it knocked the stuffing out of me. And with my ever decreasing confidence over the last year as my health problems consume me, (there’s nothing like being unable to do something due to ill-health for making one feel incompetent) it leaves me feeling that there’s not much to sing about in terms of successes .

Am I being hard on myself again or is it simply part of being British? I can’t help thinking that many of us feel uncomfortable with this ‘sell yourself’ aspect of being a writer. My Nan used to say, “No-one likes a big head.” She taught me humility, how to hide my light well and truly under a bushel. However, the trouble is, if I want to progress my writing I’m going to have to sell myself to an agent and publishers, to bookshops and to my readers and having reached this rather crucial stage along my path to publication, I need to do something about it. I need to overcome the biography barrier.

For the last week or so I’ve been searching for inspiration. I read a lot (like most writers) and I thought a good place to start would be the books on my bookshelves. Having analysed the inside covers to crib off the experts, there seems to be a pattern. Here’s what I found: -

Good news – Biographies are only about three lines long, four at most.

Line one tends to be qualifications, highlighting any degrees and certifications the author has. Here’s where a degree in English or Creative Writing comes in handy because I doubt my ‘O’ Level English will have the same clout. Of course, not every author has an ‘Ology.’ Many fiction writers seemed to have been English teachers in a former life, or had careers in journalism. This biography business is about selling yourself; shouting to the world that you are qualified in some way to write what you write. I had to retire from my job as a Bank Manager aged thirty two. No matter how much I fanny about with that snippet, I can’t make it sound exciting. Hmm, I don’t suppose being editor for my local Parish News counts as journalism?

The second line seems to tell why the author is writing the novel/articles/non-fiction book or what prompted them to start writing in the first place. It let’s people know why their work is worthy of attention or if they have an area of expertise.

Okay, so this is where I start to see I might just have a unique selling point - we all have them; we just have to look deep within ourselves. Because if this is where the author makes themselves look attractive to publishers and the market (and even forms the basis for their overall marketing,) at least I can see I have an angle for that non-fiction book about living with Chronic Illness and Pain, or the novel I’ve outlined titled, ‘Smile through the Pain.’

Can you imagine the line, “Debbie is inspired to write for other women, to share her experiences and offer insight...?”

I digress.

This part of the biography is also where the writer tends to note any awards or competitions they’ve won.

Right, I’m back to being negative because I haven’t won any competitions, although last month ‘Baby Blue’ was short-listed and highly commended by Sue Moorcroft for Writers Forum Magazine. Some writers might also include here any publishing successes, however small. Hmm, do you think anyone will be interested in the poetry competition that I won for the Yorkshire Evening Post thirty years ago?

The last sentence of the bio tends to be more personal. For many authors this is where they share with the reader the number of children, pets, and anything else that might be of interest, like where they live. Easy peasy. I can do this one - ‘I currently live in rural South Shropshire with my husband and two sons.’

The final point I will make about the biographies I looked at is that few of them are ordinary. There are some amusing and original biographies around - like best selling Romantic Novelist, Katie Fforde, who on the inside cover of Highland Fling reads:
‘Katie Fford lives in Gloucestershire with her husband and some of her three children. Her hobbies are ironing and housework but unfortunately, she has almost no time for them as she feels it is her duty to keep a close eye on the afternoon chat shows...’

Of course the fact that Katie has more than fifteen best sellers means that few readers give a jot about her writing history. Her success proves her pedigree.

With my limited background, I might learn a lot from Katie’s quirky format. And on that note, rather than writing about my biography, I’d better get on with actually writing my biography. Perhaps, with the help of friends and family I’ll be able to make the most of myself, my abilities and my interests. With any luck, by the time I’ve worked down the list of agents, I might have won something or made inroads into the women’s magazine market and had something published.

What is it they say - ‘success breeds confidence?’

Until another day